Novel Coronavirus Updates


Diversified Communications made the difficult decision to postpone the Best Running Stores event due to the magnitude of the public health and safety issues posed by COVID-19.

We sincerely appreciate your patience as we worked toward the best solution possible and we are happy to announce that the celebration of the Best Running Stores will be taking place at The Running Event, which will be held December 1-3, 2020. We will provide additional details about this as we get closer to The Running Event.

We will announce the winning stores later this spring, on Monday, May 18th at 12pm EST via video on and on our Best Running Stores social media channels.

As always, your health and safety continue to be our top priority and in the coming weeks and months, we will be closely following CDC safety guidelines for gatherings and will act accordingly. Please look for important follow-up communications from Diversified with all the exciting details on how we will honor and integrate the Best Running Stores into The Running Event. You can also check here for updates.

We send heartfelt thoughts to those who are affected by COVID-19. We cannot wait to get this resilient and supportive community back together again and will share updates as soon as we have them.


Diversified Communications has made the very difficult decision that, due to the magnitude of the unanticipated public health and safety issues posed by the rapidly escalating COVID-19 outbreaks and contagion, we have no choice but to postpone the upcoming edition of the Best Running Stores event which was planned to take place on May 17-19, 2020 at the Atlanta Evergreen Marriott Conference Resort, in Stone Mountain, GA. We will inform you of the new 2020 dates and details shortly. We know many of you were eagerly anticipating the announcement of the winning stores this past Monday and we sincerely appreciate your patience as we worked through this unexpected challenge. We anticipate announcing the winning stores within the next 30 days via the homepage of our website and on our Facebook page.

Please look for other important follow up communications from Diversified and our vendors with details relating to the rescheduled event.

We understand that you may have further questions. If so, please reach out to us at We thank you in advance for your patience as we try to respond to each of you in a timely manner.

We value the support of everyone involved in the making of this event: our vendors, the local authorities, the venue and, most of all, our partners, friends and customers in the run specialty industry. We are looking forward to getting this strong community back together in the near future. Until then, we send heartfelt thoughts to those who are affected by COVID-19.

March 10, 2020 - UPDATE

The health and safety of our attendees and exhibitors is our primary concern. We, Diversified Communications, organizers of the Best Running Stores event, are monitoring the situation regarding the Novel Coronavirus, both in the U.S. and internationally.

The current situation has not impacted attendee and exhibitor registration and we look forward to a successful event on May 17-19, 2020 at Atlanta Evergreen Marriott Conference Resort in Stone Mountain, GA.

We encourage exhibitors and visitors to take preventive measures and review the links included below from the U.S. Centers for Disease Control and Prevention and the World Health Organization: (U.S. CDC’s Travelers’ Health page)

We have confidence in our partnerships with the cities and local authorities where our events take place, and we will continue to update our customers on new developments. We look forward to a safe and successful event in Stone Mountain, GA.

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