Best Winning Store Criteria

RE-IMAGINED!

All award-winning stores will:

  • Be put up for 3 nights at the beautiful El Conquistador, a Hilton resort, in Tucson
  • Get 2 full days of face-to-face meetings with product presentations from brands in all segments of the running industry
  • Will be awarded a “Scholarship” for two team members to attend The Running Event 2019 which includes an All-Access Pass, 4 complimentary hotel nights at the Hilton Austin, and automatic entry into the Best Running Stores Executive Forum
  • Ample opportunity to share ideas, network and celebrate with peers; including peer-to-peer roundtables, a sunrise run, 3 cocktail hours and an awards dinner. 
  • Get Social Media Toolkits to help promote the honor to their local communities
  • Receive a Best Running Stores counter award and decals
  • Get recognition from Best Running Stores media and event partners throughout 2019 

RE-ENERGIZED!

The award-winning stores will be selected by:

  • A process that will include and recognize more stores than ever before
  • A new rating system which will pay increased attention to overall ratings using all scoring criteria including online ratings provided by consumers, a questionnaire to be completed by the nominated stores, and sponsoring vendor feedback.
  • Top honors will be given to a “Store of the Year” and four finalists as well as a “Top 10” list.

SECRET SHOP CRITERIA

Greeting

Fitting Process

Overall Experience with Sales Associate

Store Appearance

Store Operations

Purchase Details

Overall Experience

• How promptly were you greeted?
• Were you greeted with a smile and made to feel welcomed when you entered the store?

• Did the Sales Associate offer to analyze your gait for specific needs?
• Did the Sales Associate measure/assess your foot?
• Did the Sales Associate ask you what type of shoe or the purpose of your footwear purchase was?
• Were you provided a comfortable place to sit while trying on shoes?
• Do you feel you were offered a fair selection for your running experience and activities?
• Did the Associate help you try on your shoe?
• Were try-on socks available and clean?
• Did the Associate recommend specific shoes or type of shoes?

• Please select the level of professionalism (polite and respectful) of the Sales Associate(s) that helped you.
• Did the Sales Associate(s) discuss apparel or other products while you were in the store?
• Rate how knowledgeable and how much assistance the staff proved overall.
• How would you rate the Sales Associate(s) on their attire? Was it appropriate for the store? Was the staff easily identifiable?
• Please list the name(s) of the Associate(s) that helped you today.
• Were you thanked and/or asked to returned?

• Was the store well-lit and easy to maneuver?
• Was the merchandise presented in a way that was easy to understand and shop? (e.g. signs, mannequins, displays)
• How inviting and comfortable was the store?

• Through signage, displays, interaction with associates, etc., were you made aware of any of the following? Check all that apply. Upcoming Events, Training Programs, Run Club Membership, Educational Seminars, Community Races, In-Store Events
• Did the associate ask for your physical address or email address?
• Rate the assortment of accessory products (ie – socks, insoles, water bottles, hats, etc.)
• Was the check-out procedure easy and intuitive?
• Were there any extra special additions to improve your check-out experience? (ie – Eco-friendly bag, re-usable bag, App check-out option, walked around to hand the bag directly to you, promo or future coupon offer, etc)
• If so, describe the special addition that was made to improve your check-out experience.

• Did you purchase footwear during your visit?
• What shoes did you purchase (brand & style)?
• What was the final price of the shoes you purchased?
• Please comment on anything else that would be important to share about this visit.

• How would you rate your overall experience?
• Would you refer a friend to this store?
• Please add anything positive or negative that you experienced during your visit.

Become a sponsor!

Contact any one of our team members to learn more about how you can get valuable face-time with the key players in the run specialty industry.

Christina Henderson
Event Manager
(214) 236-4706

Email Christina!

Daemon Filson
Sales Representative
(541) 292-1450

Email Daemon!

 

Troy Leonard
Sales Representative
(352) 624-1561

Email Troy!

Mark Sullivan
Sales Representative
(646) 319-7878

Email Mark!

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